Thursday, November 29, 2012

Getting More Social Media Savvy: Day One

prsa-logo Months ago I signed up to take PRSA's Social Media Boot Camp with Eric Schwartzman. While I've been using social media for a few years,  I'm not a social media expert.  Today, I woke up at 4:45 a.m. to catch the New Haven line Metro North train to New York City for a two-day workshop that will hopefully put me on the path of being a more social media savvy communications professional. I was ready to engage and dig deeper in the subject of social media.

After an eight-hour day, I'm still trying to process all the information I received. Did the rubber meet the road? Yes and no. Some of the main concepts in Eric's overview I already knew and those I didn't I grasped fairly quickly, which was a relief. However, the nitty gritty of how to strategically incorporate social media in communication and media relation outreach efforts remains a challenge. It will boil down to applying what I've learned and retained. 

There was a lot of information to digest, but my main take-a-way was from this morning.  Moving forward I will embrace Google Reader to aggregate and monitor my news, not just Google alerts. Do you consider yourself social media savvy? If so, any tips you want to share?

1 comment:

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