Months ago I signed up to take PRSA's Social Media Boot Camp with Eric Schwartzman. While I've been using social media for a few years, I'm not a social media expert. Today, I woke up at 4:45 a.m. to catch the New Haven line Metro North train to New York City for a two-day workshop that will hopefully put me on the path of being a more social media savvy communications professional. I was ready to engage and dig deeper in the subject of social media.
After an eight-hour day, I'm still trying to process all the information
I received. Did the rubber meet the road? Yes and no. Some of the main
concepts in Eric's overview I already knew and those I didn't I grasped
fairly quickly, which was a relief. However, the nitty gritty of how to
strategically incorporate social media in communication and media
relation outreach efforts remains a challenge. It will boil down to
applying what I've learned and retained.
There was a lot of information to digest, but my main take-a-way was
from this morning. Moving forward I will embrace Google Reader to
aggregate and monitor my news, not just Google alerts. Do you consider
yourself social media savvy? If so, any tips you want to share?