In the Mix with Aaliyah Miller

Content marketers and their brands know that, "Content is king," but that doesn't make the job of marketing content easy. Now more than ever there's a fight to get your attention. Twenty years ago marketers had 60 seconds to hook you, about five years ago that was reduced to 20 seconds and for now it looks like the folks at Vine have it right with about 6 seconds. There's way more content. We're getting hit with approximately 5,000 ads a day, this is up from around 3,000 about five years ago. We can thank the Internet, social media and mobile devices for the plus 2k messages were now bombarded with daily. Yes, I said daily. So what's a content marketer and customer to do? The answer is not to stick your head in the ground like an ostrich. Although, that may seem like a viable option as we approach an election season here in the United States. In search of the answer to this question and many others regarding content marketing I attended the 2015 Content...

Months ago I signed up to take PRSA 's Social Media Boot Camp with Eric Schwartzman . While I've been using social media for a few years,  I'm not a social media expert.  Today, I woke up at 4:45 a.m. to catch the New Haven line Metro North train to New York City for a two-day workshop that will hopefully put me on the path of being a more social media savvy communications professional. I was ready to engage and dig deeper in the subject of social media. After an eight-hour day, I'm still trying to process all the information I received. Did the rubber meet the road? Yes and no. Some of the main concepts in Eric's overview I already knew and those I didn't I grasped fairly quickly, which was a relief. However, the nitty gritty of how to strategically incorporate social media in communication and media relation outreach efforts remains a challenge. It will boil down to applying what I've learned and retained.  There was a lot of information to dige...

How do you define brand? A couple of months ago I would have given you a list of products and organizations that reflect a distinct brand in the marketplace.  Today my answer is different. I am my own brand. When I was acting in and/or producing video, film, and theatre projects I was more inclined to think of myself as a brand because I was either pitching a story or auditioning for a part. I needed to sell my skills and ideas. Now that I'm in a transitional employment stage I've been reminded that my individual brand identity and how I promote myself is just as important  today as when I was  acting. I've been working with a career consultant and have been reading a lot of articles related to the job search process, career development, and resume writing. There has been common threads through all of my research and reading. They include defining goals, focusing on core strengths you bring to your work, and highlighing when and where you'v...