Being My Own CEO and Building My Brand
How do you define brand? A couple of months ago I would have given you a list of products and organizations that reflect a distinct brand in the marketplace. Today my answer is different. I am my own brand. When I was acting in and/or producing video, film, and theatre projects I was more inclined to think of myself as a brand because I was either pitching a story or auditioning for a part. I needed to sell my skills and ideas. Now that I'm in a transitional employment stage I've been reminded that my individual brand identity and how I promote myself is just as important today as when I was acting. I've been working with a career consultant and have been reading a lot of articles related to the job search process, career development, and resume writing. There has been common threads through all of my research and reading. They include defining goals, focusing on core strengths you bring to your work, and highlighing when and where you'v...