In the Mix with Aaliyah Miller

There was fake news and now we’ve moved onto alternative facts. Media coverage of Spicer’s comments on the attendance for   President Trump’s inauguration numbers and his declaration he lost the popular vote by three to five million due to illegals voting is a real time reminder of how quickly and easily one can be put on the defensive. When your message is not factual and people perceive you’re disingenuous, you lose control of it. In this social and digital age, content has the potential to go from zero to viral in a click of a button. As content enthusiasts, it’s what we aspire to do for our clients, however, at the heart of effective communications is trust and relationship building, when those begin to fray your audience can turn against you can quickly. Thanks to social channels, discontent of one can become millions within minutes. These tidal waves in our distribution channels remind us how high the stakes are. Getting your message right is key and havin...

Here’s a riddle for you. What’s more precious than gold, but cannot be bought, earned, or saved? If you said time, you’re correct. I don’t doubt each of us has a running list of tasks to do, people to see and places to go. We live in a fast-pace on the go culture and we do our best to keep pace with it. Time is the one thing we all can’t ever get enough of. Have you said to yourself, “I need to find the time?” As a new mom with twins, I’ve had to make a lot of adjustments. I knew this going in, but how it’s played out in practice differs from the many theories I received before they were born. Joining the parenthood continues to be a learning and rewarding experience. However, the sleepless nights, endless list of house chores compounded with trying to find a moment of peace with my husband or times to connect with family, friends and personal interests has left me feeling like I’m on a never ending roller coaster ride. Lucky for me I have a mom who acts as my emergency brake ...