Keep your content factual
There was fake news and now we’ve moved onto alternative facts. Media coverage of Spicer’s comments on the attendance for President Trump’s inauguration numbers and his declaration he lost the popular vote by three to five million due to illegals voting is a real time reminder of how quickly and easily one can be put on the defensive. When your message is not factual and people perceive you’re disingenuous, you lose control of it. In this social and digital age, content has the potential to go from zero to viral in a click of a button. As content enthusiasts, it’s what we aspire to do for our clients, however, at the heart of effective communications is trust and relationship building, when those begin to fray your audience can turn against you can quickly. Thanks to social channels, discontent of one can become millions within minutes. These tidal waves in our distribution channels remind us how high the stakes are. Getting your message right is key and having yo