My Three Ps from 2015 #CMWorld: People, Passion and Purpose
Content marketers and their brands know that, "Content is king," but that doesn't make the job of marketing content easy. Now more than ever there's a fight to get your attention. Twenty years ago marketers had 60 seconds to hook you, about five years ago that was reduced to 20 seconds and for now it looks like the folks at Vine have it right with about 6 seconds. There's way more content. We're getting hit with approximately 5,000 ads a day, this is up from around 3,000 about five years ago. We can thank the Internet, social media and mobile devices for the plus 2k messages were now bombarded with daily. Yes, I said daily. So what's a content marketer and customer to do? The answer is not to stick your head in the ground like an ostrich. Although, that may seem like a viable option as we approach an election season here in the United States. In search of the answer to this question and many others regarding content marketing I attended the 2015 Content