In the Mix with Aaliyah Miller

Content marketers and their brands know that, "Content is king," but that doesn't make the job of marketing content easy. Now more than ever there's a fight to get your attention. Twenty years ago marketers had 60 seconds to hook you, about five years ago that was reduced to 20 seconds and for now it looks like the folks at Vine have it right with about 6 seconds. There's way more content. We're getting hit with approximately 5,000 ads a day, this is up from around 3,000 about five years ago. We can thank the Internet, social media and mobile devices for the plus 2k messages were now bombarded with daily. Yes, I said daily. So what's a content marketer and customer to do? The answer is not to stick your head in the ground like an ostrich. Although, that may seem like a viable option as we approach an election season here in the United States. In search of the answer to this question and many others regarding content marketing I attended the 2015 Content...

I'm a proud nutmeger. Born and breed in the state of Connecticut. Like many other states across this nation, you'll find the good, bad, and the ugly. Despite my fondness for my home state. I also like to travel. One of the things that I've been hearing over the years and hearing more often than not is that people from Connecticut and the tri-state in general are we're not very friendly people. On quite a few occasions I will get a backhanded compliment like, "Are you really from the northeast, you're pretty friendly." I smile and accept it, but it got me thinking. Are we really that unfriendly? Since I was a kid I was used to hearing this about New Yorkers and it's a generalization that some even embrace. However, I've met plenty of New Yorkers that have demonstrated friendliness and kindness to me. I didn't realize other folks around the country felt this sentiment toward Connecticut . The state was recently profiled as having two of the ...