Getting More Social Media Savvy: Day One
Months ago I signed up to take PRSA 's Social Media Boot Camp with Eric Schwartzman . While I've been using social media for a few years, I'm not a social media expert. Today, I woke up at 4:45 a.m. to catch the New Haven line Metro North train to New York City for a two-day workshop that will hopefully put me on the path of being a more social media savvy communications professional. I was ready to engage and dig deeper in the subject of social media. After an eight-hour day, I'm still trying to process all the information I received. Did the rubber meet the road? Yes and no. Some of the main concepts in Eric's overview I already knew and those I didn't I grasped fairly quickly, which was a relief. However, the nitty gritty of how to strategically incorporate social media in communication and media relation outreach efforts remains a challenge. It will boil down to applying what I've learned and retained. There was a lot of information to dige