Thursday, January 26, 2017

Keep your content factual

There was fake news and now we’ve moved onto alternative facts. Media coverage of Spicer’s comments on the attendance for  President Trump’s inauguration numbers and his declaration he lost the popular vote by three to five million due to illegals voting is a real time reminder of how quickly and easily one can be put on the defensive. When your message is not factual and people perceive you’re disingenuous, you lose control of it.

In this social and digital age, content has the potential to go from zero to viral in a click of a button. As content enthusiasts, it’s what we aspire to do for our clients, however, at the heart of effective communications is trust and relationship building, when those begin to fray your audience can turn against you can quickly. Thanks to social channels, discontent of one can become millions within minutes.

These tidal waves in our distribution channels remind us how high the stakes are. Getting your message right is key and having your audience trust you is critical to successful outreach. 

In today’s climate, facts matter. I was happy to see Chuck Todd’s push back on Kellyanne Conway.  “Alternative facts are not facts they’re “false hoods.” I was disappointed Spicer’s poor defense of President Trump’s voting fraud statement had no sources to support his claim. What should be black and white in journalism is morphing into a gray area that shouldn’t exist. 

Whether you’re a journalist, a marketer, a content strategists, a designer or a communications professional, if you produce content keep to the facts. If we want to continue to engage our audiences in and open and authentic way, this expectation must be met. Moreover, if we fail to meet this standard, our audiences will challenge us and they will publically call us out.  Let’s not pave the road to crisis communication mode.  When our content, starts with the facts, comes from a place of integrity and is open to discussions, the waters are less muddy.

Tuesday, January 10, 2017

Make time in 2017

Here’s a riddle for you. What’s more precious than gold, but cannot be bought, earned, or saved? If you said time, you’re correct. I don’t doubt each of us has a running list of tasks to do, people to see and places to go. We live in a fast-pace on the go culture and we do our best to keep pace with it. Time is the one thing we all can’t ever get enough of. Have you said to yourself, “I need to find the time?”

As a new mom with twins, I’ve had to make a lot of adjustments. I knew this going in, but how it’s played out in practice differs from the many theories I received before they were born. Joining the parenthood continues to be a learning and rewarding experience. However, the sleepless nights, endless list of house chores compounded with trying to find a moment of peace with my husband or times to connect with family, friends and personal interests has left me feeling like I’m on a never ending roller coaster ride.

Lucky for me I have a mom who acts as my emergency brake and when there‘s a sign of me going off the rails, she pulls the lever. She reminds me to press pause and then prioritize. “What do you absolutely need to do at this moment? Whatever it is, do it and then move on to the next thing,” said mom. My response, “I need to find the time.” She quickly interjects, “The time is here, no need to find it. You need to make the time for what matters to you most and do it.” She’s right.

There’s never going to be a shortage of work to get done. Does it stop me from wishing there were more than 24 hours in a day? Of course not, but to my mom’s point; the work isn’t going anywhere while the clock ticks away. To be my best self I have to prioritize my work and make the time for the things in life that matter most.

2017 will bring challenges as well as opportunities. We can harness new ways of thinking and new approaches to our work. When it comes to your time management and work prioritization make time, don’t find time.